International Superpromoter Event 18th April 2013 – Rotterdam, Netherlands

Arne van de Wijdeven – Director Customer Advocacy and NPS

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  • Arne van de Wijdeven – Director Customer Advocacy and NPS's details
    • University: Philips
  • Arne van de Wijdeven – Director Customer Advocacy and NPS's presentations
    • Philips Case Study - The Superpromoter

  Arne van de Wijdeven started his career at Philips in 1996, starting off as a business excellence consultant in the Lighting division. Under his supervision, several internal and external quality awards were won. Previous to his career at Philips, he graduated from the Technical University in Eindhoven. The subject of his Masters Thesis was: “reducing warranty costs while improving customer relationship management”.

  In 2008, Arne became Director Customer Experience at Philips Global Marketing and Communications. Within this role he focuses on the global development and implementation of a customer centric company approach including the creation of a superior customer experience, both in the B2C as well as in the B2B area.

  Nowadays Arne is the first Customer Advocate at Philips. He concentrates on the Healthcare Magnetic Resonance Imaging business where he is responsible for customer satisfaction, customer loyalty and customer escalations.