Conference program
- Thursday 18 April, 2013
- 09:30 - 10:00Welcome reception
- 10:00 - 11:00Opening - Rijn Vogelaar
- 11:00 - 12:00Superpromoter Cases by KPN, Agrifirm, Nationale Nederlanden and WNF
- 12:00 - 13:00Presentation MarsOne
- 13:00 - 14:00Networking Lunch
- 14:00 - 15:00Presentation Eric Sundström
- 15:00 - 16:00Workshop Dare2 - LEGO Serious Play®
- 16:00 - 16:30Break
- 16:30 - 17:30Mark Stevenson - Comedian, Futurologist, Businessman
- 17:30 - 19:00Networking Reception
- Thursday 18 April, 2013
Arthur Fletcher – Research Director
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Arthur Fletcher – Research Director's details
- University: Blauw Research Ltd
- Arthur Fletcher – Research Director's presentations
I’ve been in the research industry for a very long time! I’ve had the occasional sojourn into product development, advertising, manufacturing – even ran my own wine bar for a while – but always stayed active in the market research industry (I’ve been a full member of the MRS for 26 years).
I set up my own agency in 1989 and for the next 14 years experienced the joys(!) of running a business employing 80 people. During this time I spent 10 years as a Council member for the UK’s MR trade association, BMRA.
I am now Consultant Research Director at Blauw Research UK specialising in the planning and execution of multinational projects and the development, marketing and delivery of innovative research techniques such as Design Game, The Superpromoter and Social Media Analytics. In my spare time(!) I am responsible for the delivery of the webinar programme for the Independnt Consultants Group.